What are the values and fields Modal collects, and where do they show up?

Data type

Data destination

Confirmation Email

CRM ADF Lead

DealerTrack secure API

Vehicle data populated from dealer site or feed, ChromeData, and VIN decode

Year

Y

Y

Y

Make

Y

Y

Y

Model

Y

Y

Y

Trim

Y

Y

Condition

Y

Y

Y

Transmission

Y

Miles

Y

Y

Stock #

Y

Y

Y

VIN

Y

Y

Y

Interior color

Y

Y

Y

Exterior color

Y

Y

Y

Customer

Confirmation Email

CRM ADF Lead

DealerTrack secure API

data collected from customer during order

Name

Y

Y

Y

Address

Y

Y

Y

Phone

Y

Y

Y

Email

Y

Y

DOB

Y

Credit Score

Y

Employment status

Y

Employer name

Y

Employer phone

Y

Job title

Y

Time at job

Y

Salary

Y

Other income

Y

Home type

Y

Time at address

Y

Mortgage or rent amount

Y

SSN

Y

Purchase

Confirmation Email

CRM ADF Lead

DealerTrack secure API

data calculated by Modal during order, except down payment selected by customer

Type (lease/loan)

Y

Y

Y

Down payment

Y

Y

Monthly price

Y

Y

Y

Order total price

Y (cash buyer only)

Y

Y

APR

Y

Y

Y

Term in months

Y

Y

Y

Lender

Y

Y

Y

Trade-in

Confirmation Email

CRM ADF Lead

DealerTrack secure API

data collected from customer during order, except value which is provided by KBB

Yes/No

Y

Appraisal value

Y

Appraisal source

Y

Y

Outstanding balance

Y

Year

Y

Y

Make

Y

Y

Model

Y

Y

Trim

Y

Y

Miles

Y

Y

Net value

Y

Y

Dealer

Confirmation Email

CRM ADF Lead

DealerTrack secure API

Name

Y

Y

Address

Y

Phone

Y

Modal Partner ID

Y