I chatted with Paul J. Daly, host of the Dealers Compressed video series and podcast, who has interviewed industry experts like Adam Robinson, Dale Pollak, and Gary Vaynerchuk. We dive into how customers view dealers, why people really shop on Amazon, and how dealers can earn the business of 99.5% of customers by learning from the most successful brands in the world.

Check out the short video episode below, or find the podcast on iTunes, Google Play, or Stitcher.

Want to learn more tips and tactics to earn more customers and sell more cars by letting the customer take the wheel? Download your free ebook, Let Customers Couch Their Own Deals.